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~person:"Hair, Joseph F."
~person:"Homburg, Christian"
~subject:"Business economics"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Hair, Joseph F.
Homburg, Christian
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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