Sarstedt, Marko; Ringle, Christian M.; Henseler, Jörg; … - 2014
Rigdon’s (2012) thoughtful article argues that PLS-SEM should free itself from CB-SEM. It should renounce all mechanisms, frameworks, and jargon associated with factor models entirely. In this comment, we shed further light on two subject areas on which Rigdon (2012) touches in his discussion...