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Online sport brand communities : sport brand communities
Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 35-45). 2015
Persistent link: https://www.econbiz.de/10011294621
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Co-creating brand value through social commerce
Wang, Yichuan; Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 17-34). 2015
Persistent link: https://www.econbiz.de/10011294623
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How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 1-16). 2015
Persistent link: https://www.econbiz.de/10011294624