The purpose of this study is to investigate the ways of achieving Science, Technology and Innovation (STI) in UAE. Previously, sustainability within an entrepreneurship context has been related to economic viability as opposed to sustainability in its broadest sense. Through a survey research...

The purpose of this study is to investigate the ways of achieving Science, Technology and Innovation (STI) in UAE. Previously, sustainability within an entrepreneurship context has been related to economic viability as opposed to sustainability in its broadest sense. Through a survey research...

Pricing strategy is perhaps the most important factor for the company and the choice of the consumer about the particular product is also dependent on the pricing strategy used by that company. In this article few pricing strategies that firms can use and how they affect Consumer Buying Behavior...