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~person:"Hammedi, Wafa"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand management
1
Cocreated brand value
1
Customer integration
1
Engagement
1
Gamification
1
Gerechtigkeit
1
Justice
1
Kundenintegration
1
Markenartikel
1
Markenführung
1
Modified network cohesion
1
Modified tie-strength
1
Resource integration
1
Sharing
1
Social Web
1
Social web
1
Stress
1
Viral marketing
1
Virales Marketing
1
Work stress
1
challenge stressor
1
conservation of resources theory
1
consumer engagement
1
consumer engagement (CE)
1
distress
1
eustress
1
experience
1
hindrance stressor
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justice
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online community
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stress
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Hammedi, Wafa
Hollebeek, Linda D.
66
Sprott, David E.
25
Brady, Michael K.
14
Clark, Moira K.
10
Valdimar Sigurdsson
8
Brodie, Roderick J.
6
Conduit, Jodie
6
Islam, Jamid Ul
6
Rather, Raouf Ahmad
6
Spangenberg, Eric R.
6
Urbonavicius, Sigitas
5
Czellar, Sandor
4
Herrmann, Andreas
4
Khan, Imran
4
Malthouse, Edward C.
4
Menidjel, Choukri
4
Benedicktus, Ray L.
3
Darke, Peter R.
3
McColl-Kennedy, Janet R.
3
Rahman, Zillur
3
Voorhees, Clay M.
3
Abbasi, Amir Zaib
2
Bolton, Ruth N.
2
Bowden, Jana
2
Calder, Bobby J.
2
Chen, Tom
2
Ding Hooi Ting
2
Fatma, Mobin
2
Ilić, Ana
2
Itani, Omar S.
2
Joireman, Jeff
2
Jurić, Biljana
2
Luoma-aho, Vilma
2
Manning, Kenneth C.
2
Patterson, Paul G.
2
Riivits-Arkonsuo, Iivi
2
Robinson, Stacey G.
2
Sarstedt, Marko
2
Schlager, Tobias
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
2
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Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
2
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
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