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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 461-477
Persistent link: https://www.econbiz.de/10012607328
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A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting; Zhou, Heng; Cai, Gangwei; Han, Heesup - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik; Kim, Seongseop; Baah, Nancy Grace; Han, Heesup - In: International journal of hospitality management 117 (2024), pp. -11
Persistent link: https://www.econbiz.de/10014457839
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Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik; Kim, Seongseop; Baah, Nancy Grace; Seo, … - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
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From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
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Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry
Han, Heesup; Back, Ki-joon - In: Journal of hospitality & tourism research : JHTR ; the … 32 (2008) 4, pp. 467-490
Persistent link: https://www.econbiz.de/10003776460
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Outcomes of relational benefits : restaurant customers' perspective
Han, Heesup; Kim, Wansoo - In: Journal of travel and tourism marketing 26 (2009) 8, pp. 820-835
Persistent link: https://www.econbiz.de/10003952670
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Cognitive, affective, conative, and action loyalty : testing the impact of inertia
Han, Heesup; Kim, Yunhi; Kim, Eui-keun - In: International journal of hospitality management 30 (2011) 4, pp. 1008-1019
Persistent link: https://www.econbiz.de/10009242045