Handrinos, Michael C.; Folinas, Dimitrios; Rotsios, … - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 62-74
The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...
