The relatively large number of tourism destinations available both nationally and internationally has intensified competition between destinations for tourists. In addition, changes in technology and consumer tastes mean that many products including tourism products and services have shortening...

The main aim of this conceptual paper is to propose means of extending current theoretical approaches to understanding the traveller destination decision process. In order to achieve this, a means of better identifying and implementing strategies within the service system, by utilising a...

The choice, consumption and later evaluation of destination experiences, is a complex and important area. Consumers are often highly involved. The experience involves both products and services requiring a relatively high level of expenditure. It also usually involves a degree of risk within a...

The choice, consumption and later evaluation of destination experiences, is a complex and important area. Consumers are often highly involved. The experience involves both products and services requiring a relatively high level of expenditure. It also usually involves a degree of risk within a...

Market segmentation aims to divide markets comprised of individuals into groups whose characteristics are relatively homogeneous within each set or segment and heterogeneous between segments, based on an identified set of variables (Kara and Kaynak, 1997). Marketing academics and practitioners...