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Harrison, Paul
Robertson, Nichola
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Consumer perceptions of bundles and time-limited promotion deals : do contracts matter?
MacQuilken, Lisa
;
Robertson, Nichola
;
Polonsky, Michael J.
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011376281
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2
Perceptions of mobile plan unit pricing and terms and conditions
MacQuilken, Lisa
;
Robertson, Nichola
;
Polonsky, Michael J.
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 734-753
Persistent link: https://www.econbiz.de/10011571153
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