We examine bidding motives in discrete-point unique bid auctions in a laboratory setting. In lowest (highest) unique bid auctions, the participant with the lowest (highest) unique bid wins the auction. We posit two sets of motives in this type of auctions - a winning motive that is driven by the...

We examine bidding motives in discrete-point unique bid auctions in a laboratory setting. In lowest (highest) unique bid auctions, the participant with the lowest (highest) unique bid wins the auction. We posit two sets of motives in this type of auctions - a winning motive that is driven by the...