Purpose: The purpose of this paper is to examine whether corporate social media information helps improve analysts’ forecast accuracy. Design/methodology/approach: This study uses hand-collected information on S&P 500 firms’ official Facebook pages and uses posts and reactions to such posts...

We examine whether corporate social media information affects analysts' forecast accuracy. We use corporate Facebook posts and reactions to such posts to study the information dissemination and information generation role of social media and examine the impact of such on analyst forecast...