This study examines stated return preferences of individual investors. First, evidence suggests investors sort themselves into groups by return preferences. Identifiable, systematic, and statistically significant differences exist across investor groups.There appear to be at least two investor...

This study provides in-depth coverage of important findings surrounding the question of why investors continue to buy underperforming actively managed mutual funds. This issue is complicated by the finding that active managers have skill that allows them to add fund value, but that is not shared...

This study provides in-depth coverage of important findings surrounding the question of why investors continue to buy underperforming actively managed mutual funds. This issue is complicated by the finding active managers have skill that allows them to add fund value, but which is not shared...

Since the 2003 mutual funds scandal, it has become quite clear that thoughtful, long-term individual investors should focus on identifying and investing in stewardship funds. The purpose of this study is to provide readily available approaches for individual investors to use in the...

Since the 2003 mutual funds scandal, it has become quite clear that thoughtful, long-term individual investors should focus on identifying and investing in stewardship funds. The purpose of this study is to provide readily available approaches for individual investors to use in the...

The book explains the nature of mutual funds and the methods of selecting appropriate funds to fit the risk preferences of individual investors. It also includes how to limit fund risk in declining markets. Mutual fund topics include: (1) the nature of funds, (2) major types of investment...

The study reviews important interactions between mutual funds and individual investors in choosing equity mutual funds. An important question is why both sophisticated and unsophisticated investors continue to invest in actively managed funds that generally underperform. Actively managed funds...

This paper includes theories of advertising and investor behavior and their application to mutual fund advertising and investor choice. Mutual fund advertising and its affect on investor choice is discussed in the context of the role of advertising, advertising as persuasion, investor choice,...