Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media --...

Introduction -- Part 1: Tourism Policy Planning and Development: An Overview -- Chapter 1. Overview and analysis of tourism policies in Bangladesh -- Part 2: Tourism Administration -- Chapter 2. Tourism administration facilities with Reference to Bangladesh -- Chapter 3. Strengthening the...

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been one of the sectors hit hardest during the pandemic. This book looks at how the tourism industry can enhance its resilience and prepare for future crises more effectively. The book provides insights into the...

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Lists of figures -- Lists of tables -- Lists of contributors -- Introduction -- Part 1 Tourism marketing overview -- 1 Tourism marketing in Bangladesh -- Part 2 Services and products of tourism -- 2 Existing tourism products and...

The tourism industry provides a vital lifeline in helping to develop and enhance the economic growth of cities, states, and nations, but there is growing concern internationally about how overtourism in certain regions is having an adverse impact on a number of tourist destinations. Overtourism...

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...