Growing usage of social media has provided marketers a better space to engage with customers. However, research examining effects of social media marketing from the perspective of branding, has been relatively unexplored. Further, few researches on international branding have investigated the...

Purpose- The purpose of this study is to examine the influence of service quality on student’s satisfaction.Design/methodology/approach- Using empirical research, the study identifies previously validated scales of service quality and student satisfaction. Data was collected from 279 students...

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...