This paper investigates price-setting for truly homogenous products sold in markets without any formal trade barriers. We use data from IKEA, a furniture company selling identical products in an identical shopping environment in different EU countries. We get four remarkable outcomes: 1) The law...

This paper investigates price-setting for truly homogenous products sold in markets without any formal trade barriers. We use data from IKEA, a furniture company selling identical products in an identical shopping environment in different EU countries. We get four remarkable outcomes: 1) The law...

Prices of identical products differ tremendously among EU countries. Prices of IKEA products range by more than 40% on average, which is far more than the 12% price difference the EU Commission regards as compatible with competitive markets. These price differences can only partly be attributed...