Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10011993144
Persistent link: https://www.econbiz.de/10011296762
Persistent link: https://www.econbiz.de/10003827810
Persistent link: https://www.econbiz.de/10009509736
Persistent link: https://www.econbiz.de/10008856905
Over the last two decades, differential game (DG) models have been used extensively to study such issues in dynamic environments as competitive advertising and pricing for new products in the marketing literature, capacity investments in the energy industry, government's subsidy policy in new...
Persistent link: https://www.econbiz.de/10012766655
We consider a supply chain in which a manufacturer sells an innovative durable product to an independent retailer over its life cycle. We assume that the product demand follows a Bass-type diffusion process, and it is determined by the market influences, retail price of the product, and shelf...
Persistent link: https://www.econbiz.de/10012766676
Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the percentage of the retailer's advertising expenditure that it...
Persistent link: https://www.econbiz.de/10012766775
The presentation of Table 2 in the original version of this article (quot;A Survey of Stackelberg Differential Game Models in Supply and Marketing Channelsquot;, Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp., 385-413, 2007) contained a few typos. The corrected Table 2...
Persistent link: https://www.econbiz.de/10012768926
Stackelberg differential game models have been used to study sequential decision making in non-cooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common...
Persistent link: https://www.econbiz.de/10012746459