Xie, Lishan; Guan, Xinhua; He, Yingxin; Huan, Tzung-Cheng - In: Tourism Review 77 (2021) 3, pp. 859-876
Purpose: This study aims to evaluate the process of value co-creation within wellness tourism by constructing a structural equation model of customer interactions with the environment, service employees and other customers relating to customer-perceived value and customer engagement....