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~person:"Heckler, Susan E."
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Heckler, Susan E.
Childers, Terry L.
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Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
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pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
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