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~person:"Heckman, James J."
~person:"Sheth, Jagdish N."
~person:"Vanberg, Viktor"
~subject:"Economic history"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Heckman, James J.
Sheth, Jagdish N.
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Legends in consumer behavior
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Historical and cultural approaches to consumption
Belk, Russell W.
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2014
Persistent link: https://www.econbiz.de/10010383792
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing
theory
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Persistent link: https://www.econbiz.de/10011801704
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