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~person:"Heckman, James J."
~person:"Sheth, Jagdish N."
~subject:"Advertising effects"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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