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~person:"Heckman, James J."
~person:"Sheth, Jagdish N."
~subject:"Advertising regulation"
~subject:"Marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Heckman, James J.
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
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2015
Persistent link: https://www.econbiz.de/10011444742
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Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
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3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing
theory
…
Persistent link: https://www.econbiz.de/10011801704
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