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This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test...
Persistent link: https://www.econbiz.de/10009545966
This dissertation comprises four essays in Empirical Industrial Organization. The unifying element of the four papers is the use of modern empirical methods in policy evaluation as well as behavioral economics. Three of the four essays are pure industry case studies of the automobile as well as...
Persistent link: https://www.econbiz.de/10011429460
A wide range of media provide information on many products based on reviews or expert opinions. A natural question is, whether these reviews and expert opinions have any effect on sales. A small but growing literature in economics and marketing science deals with this issue, by testing the...
Persistent link: https://www.econbiz.de/10010383773
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...
Persistent link: https://www.econbiz.de/10010249690
Die deutliche Tendenz sinkender Preisprämien im Zeitverlauf stellt differenzierende Unternehmen angesichts begrenzter Möglichkeiten versteckter, d.h. von den Kunden nicht wahrnehmbarer Leistungskürzungen, vor neue Herausforderungen. Am Beispiel der deutschen Automobilindustrie sollen...
Persistent link: https://www.econbiz.de/10011524409
Persistent link: https://www.econbiz.de/10001559498
There is a wide range of magazines, newspapers, TV shows, and websites providing information on products based on product reviews or expert opinions. A natural question is, whether these reviews and expert opinions have effects on product sales. There is a small but growing literature in...
Persistent link: https://www.econbiz.de/10010344101
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...
Persistent link: https://www.econbiz.de/10010344120