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~person:"Helleu, Boris"
~subject:"Sport event"
~type_genre:"Aufsatz im Buch"
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Helleu, Boris
Nufer, Gerd
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International sport marketing : issues and practice
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The global sport economy : contemporary issues
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ECONIS (ZBW)
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Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
Saved in:
2
Be ready to be excited : the WWE's marketing strategy and economic model
Helleu, Boris
- In:
International sport marketing : issues and practice
,
(pp. 152-171)
.
2019
Persistent link: https://www.econbiz.de/10012101996
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