Narrow search
Showing 1 - 5 of 5
Cover Image
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
Cover Image
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland; Landschulze, Sebastian - 2006
Persistent link: https://www.econbiz.de/10003373688
Cover Image
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian; Jensen, Ove - 2007
Persistent link: https://www.econbiz.de/10003427950
Cover Image
Cooperation between marketing and sales : a neglected interface
Homburg, Christian; Jensen, Ove; Klarmann, Martin - 2007
Persistent link: https://www.econbiz.de/10003516870
Cover Image
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian; Bucerius, Matthias - 2004
Persistent link: https://www.econbiz.de/10013430643