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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
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Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland; Landschulze, Sebastian - 2006
Persistent link: https://www.econbiz.de/10003373688
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Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland - 2006
Persistent link: https://www.econbiz.de/10003243146