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~person:"Helm, Roland"
~subject:"Corporate reputation"
~subject:"Germany"
~subject:"Marketingtheorie"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Lehrbuch"
~type_genre:"Statistik"
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Corporate reputation
Germany
Marketingtheorie
Marketing
10
Marketing management
7
Marketingmanagement
7
Deutschland
4
Innovation
3
Theorie
3
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3
Betriebswirtschaftslehre
2
Business economics
2
Consumer behaviour
2
Elderly people
2
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Marketing theory
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market orientation
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marketing intelligence
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Helm, Roland
Kotler, Philip
25
Kuß, Alfred
18
Meffert, Heribert
15
Pepels, Werner
14
Keller, Kevin Lane
13
Bruhn, Manfred
11
Homburg, Christian
9
Kreutzer, Ralf T.
9
Runia, Peter
9
Weiss, Christoph R.
9
Armstrong, Gary
8
Fritz, Wolfgang
8
Layton, Roger A.
8
Winkelmann, Peter
8
Freyer, Walter
7
Kirchgeorg, Manfred
7
Kleinaltenkamp, Michael
7
Tadajewski, Mark
7
Geyer, Olaf
6
Herrmann, Roland
6
Menrad, Klaus
6
Olbrich, Rainer
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Thewißen, Christian
6
Tomczak, Torsten
6
Wahl, Frank
6
Wiedmann, Klaus-Peter
6
Wittkopp, Antje
6
Ahlert, Dieter
5
Bauer, Hans H.
5
Diller, Hermann
5
Krohmer, Harley
5
Marshall, Greg W.
5
Opresnik, Marc Oliver
5
Tscheulin, Dieter K.
5
Walsh, Gianfranco
5
Anders, Sven
4
Bachmann, Ruediger
4
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Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
UTB für Wissenschaft / Uni-Taschenbücher
2
International journal of product development : IJPD
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
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ECONIS (ZBW)
6
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
2
Marketing
; [Hauptbd.]
Böcker, Franz
;
Helm, Roland
-
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
Saved in:
3
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland
;
Landschulze, Sebastian
-
2006
Persistent link: https://www.econbiz.de/10003373688
Saved in:
4
Implication from cue utilization theory and signalling theory for firm reputation and the
marketing
of new products
Helm, Roland
-
2006
Persistent link: https://www.econbiz.de/10003243146
Saved in:
5
Implications from cue utilisation theory and signalling theory for firm reputation and the
marketing
of new products
Helm, Roland
;
Mark, Antje
- In:
International journal of product development : IJPD
4
(
2007
)
3/4
,
pp. 396-411
Persistent link: https://www.econbiz.de/10003442833
Saved in:
6
Strategische Analyse und marktorientierte Umsetzung
Helm, Roland
-
2009
-
8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
Saved in:
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