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~person:"Helm, Roland"
~subject:"Theory"
~type_genre:"Arbeitspapier"
~type_genre:"No longer published / No longer aquired"
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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Implication from cue utilization theory and signalling theory for firm reputation and the
marketing
of new products
Helm, Roland
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2006
Persistent link: https://www.econbiz.de/10003243146
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