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Zum Aufbau von Vertrauen in interaktiven Entscheidungsprozessen
Helm, Roland; Gehrer, Michael - 2005
Persistent link: https://www.econbiz.de/10003143702
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Wissensmanagement und Kundenbeziehungen in internationalen Dienstleistungsunternehmen
Meckl, Reinhard; Bernau, Antje; Helm, Roland - 2003
Persistent link: https://www.econbiz.de/10001768324
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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - 2008
Persistent link: https://www.econbiz.de/10003716923
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Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland; Huber, Frank; Sattler, Henrik; Steiner, … - 2008
Persistent link: https://www.econbiz.de/10003716931
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Moderating effects within the elaboration likelihood model of information processing
Helm, Roland; Gehrer, Michael - 2006
Persistent link: https://www.econbiz.de/10003373720
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EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003507838
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Preference management and unacceptable attribute levels
Steiner, Michael; Helm, Roland; Szelig, Antonia - 2011
Persistent link: https://www.econbiz.de/10009157648
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Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland - 2006
Persistent link: https://www.econbiz.de/10003243146
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Out-of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland; Stölzle, Wolfgang - 2005
Persistent link: https://www.econbiz.de/10003112127