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~person:"Helm, Roland"
~subject:"Verbraucherverhalten"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
~type_genre:"Statistics"
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Helm, Roland
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Planung und Vermarktung von Innovationen : die Präferenz von Konsumenten für verschiedene Innovationsumfänge unter Berücksichtigung des optimalen Simulationsniveaus und marktbezoge...
Helm, Roland
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2001
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