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~person:"Helm, Roland"
~type_genre:"Arbeitspapier"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Wörterbuch"
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Helm, Roland
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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ECONIS (ZBW)
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Bea, Franz Xaver
;
Helm, Roland
;
Schweitzer, Marcell
-
2009
Persistent link: https://www.econbiz.de/10003712394
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
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2009
Persistent link: https://www.econbiz.de/10003844155
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3
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland
;
Landschulze, Sebastian
-
2006
Persistent link: https://www.econbiz.de/10003373688
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4
Implication from cue utilization theory and signalling theory for firm reputation and the
marketing
of new products
Helm, Roland
-
2006
Persistent link: https://www.econbiz.de/10003243146
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