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Henderson, Geraldine Rosa
Calder, Bobby J.
64
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Brand management ; Vol. 1
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ECONIS (ZBW)
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
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Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
1998
Persistent link: https://www.econbiz.de/10001355066
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