This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...

This study focuses on the impact of advanced information technologies on the organization of large firms. Advanced information technologies are technologies that use electronic media to support communication. These technologies are interesting to study, because they may improve communication and...

This dissertation consists of two essays that examine the role of information exchange in the marketplace and how firm strategies shape stakeholder perceptions of this information. In Essay 1, I develop a theoretical framework of Perceived Information Quality (PIQ), the extent to which...