Behavioural finance studies the psychological factors that influence financial behaviour both on the level of the individual as well as on the level of the market. So far these results have been mainly used to explain the existence of patterns in asset prices and to develop investment strategies...

We show that preferred investment styles can be determined by the big five personality traits. Using this result, we build a tool that recommends investment styles. The resulting recommendations are significantly higher rated than random recommendations.We collected detailed personality traits...

We apply a new and innovative approach to communicating risks associated with financial products that should support investors in making better investment decisions. In our experiments, participants are able to gain “simulated experience” by random sampling of a previously described return...