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Henseler, Jörg
Müller, Tobias
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International journal of sports marketing & sponsorship
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PLS path modeling – a confirmatory approach to study tourism technology and tourist behavior
Müller, Tobias
;
Schuberth, Florian
;
Henseler, Jörg
- In:
Journal of Hospitality and Tourism Technology
9
(
2018
)
3
,
pp. 249-266
Persistent link: https://www.econbiz.de/10012075287
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2
Categorizing behavioral and formed concepts in sports marketing research
Müller, Tobias
;
Schuberth, Florian
;
Henseler, Jörg
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 310-329
Persistent link: https://www.econbiz.de/10014505209
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