According to neoclassical economic theory, the only stated preferenceelicitation format that can feasibly be employed in field studies to which truthful responsecan be the dominant strategy for all respondents is a single binary choice between thestatus quo and one alternative. In studies where...

In recent years there has been a re-focus on the valuation of a statistical life from the ex post or human capital method to an ex ante willingness to pay (WTP) approach. This is in part a recognition that we need to focus on establishing the amount, ex ante, that individuals are willing to pay...