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~person:"Hermanns, Arnold"
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
);
Sauter, Michael
(
contributor
)
-
2001
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001550533
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2
Management-Handbuch Sport-Marketing
Hermanns, Arnold
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001559653
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3
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
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4
Internationales Marketing-Management : Grundlagen, Strategien, Instrumente, Kontrolle und Organisation
Hermanns, Arnold
(
ed.
);
Wißmeier, Urban K.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000532720
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