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~person:"Herrmann, Andreas"
~person:"Zanger, Cornelia"
~subject:"Automotive market"
~subject:"History of economic thought"
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Automotive market
History of economic thought
Marktforschung
40
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37
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26
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26
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14
Conjoint analysis
11
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Herrmann, Andreas
Zanger, Cornelia
Huber, Frank
6
Bauer, Hans H.
4
Schwarzkopf, Stefan
4
Gaus, Hansjörg
3
Gustafsson, Anders
3
Albaum, Gerald S.
2
Bartels, Robert D. W.
2
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2
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2
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2
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2
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2
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2
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2
Ma, Ke
2
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2
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2
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2
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2
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Gabler Edition Wissenschaft
1
Wirtschaftswissenschaftliches Diskussionspapier / Technische Universität Chemnitz-Zwickau, Fakultät für Wirtschaftswissenschaften : WWDP
1
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ECONIS (ZBW)
7
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1
Means-End Chains für Automobile : eine Laddering-Anwendung
Gaus, Hansjörg
;
Oberländer, Sybil
;
Zanger, Cornelia
-
1997
Persistent link: https://www.econbiz.de/10000963696
Saved in:
2
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
3
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
Saved in:
4
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
5
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
6
Wertesystem-Segmentierung im Automobilmarketing
Gaus, Hansjörg
-
2000
Persistent link: https://www.econbiz.de/10001461312
Saved in:
7
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
Saved in:
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