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~person:"Herrmann, Andreas"
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Herrmann, Andreas
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
2
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
3
Consumer decision making and variety of offerings: The effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10008227509
Saved in:
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