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Customer Retention in the Automotive Industry : Quality, Satisfaction and Loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (ed.);  … - 1997
1 An Introduction to Quality, Satisfaction, and Retention-Implications for the Automotive Industry -- 2 Linking Satisfaction to Design-A Key to Success for Volvo -- 3 Improved Customer Satisfaction Is Volvo Priority -- 4 Design of Lines as a Product-Policy Variant to Retain Customers in the...
Persistent link: https://www.econbiz.de/10013522276
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"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten
Polak, Benjamin; Herrmann, Andreas; Heitmann, Mark; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 7, pp. 783-803
Persistent link: https://www.econbiz.de/10003900808
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Determinanten der Preistoleranz von Nachfragern
Herrmann, Andreas; Huber, Frank; Wricke, Martin - In: Die Unternehmung : Swiss journal of business research … 57 (2003) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10001751781
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Produktqualität, Kundenzufriedenheit und Unternehmensrentabilität : eine branchenübergreifende Analyse
Herrmann, Andreas - In: Wege des Marketing : Festschrift zum 60. Geburtstag von …, (pp. 237-247). 1995
Persistent link: https://www.econbiz.de/10001316543
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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Upselling or upsetting? : studies on the behavioral consequences of upsell offers in service encounters
Heidig, Wibke - 2012
In vielen Branchen, allen voran in der Dienstleistungsindustrie, wird Kunden die Möglichkeit eingeräumt, eine ursprünglich getroffene Service- oder Produktentscheidung zu Gunsten einer besseren und teureren Leistung zu revidieren. Dieses Vorgehen wird als Upselling bezeichnet. Von...
Persistent link: https://www.econbiz.de/10009715326
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Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis; Binder, Jochen; Schloegel, Marcus; … - In: Journal of retailing 91 (2015) 2, pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
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Ansätze zur Erfassung der individuellen Zahlungsbereitschaft
Wricke, Martin; Herrmann, Andreas - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 31 (2002) 10, pp. 573-578
Persistent link: https://www.econbiz.de/10001699511
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Individual-level loss aversion in riskless and risky choices
Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...
Persistent link: https://www.econbiz.de/10003586547
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Individual-level loss aversion in riskless and risky choices
Gächter, Simon; Johnson, Eric J.; Herrmann, Andreas; … - 2007
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...
Persistent link: https://www.econbiz.de/10003502465