Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: Journal of Political Economy 118 (2010) 2, pp. 274-299
Differentiated product models are predicated on the belief that a product's utility can be derived from the summation of utilities for its individual attributes. In one framed field experiment and two natural field experiments, we test this assumption by experimentally manipulating the order of...
