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Lessons learned
Prilla, Michael; Reuter, Ute; Schermann, Michael; … - In: Implementing international services : a tailorable …, (pp. 245-258). 2011
Persistent link: https://www.econbiz.de/10009356668
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Systematic service internationalization processes : the case of M-ALPHA
Bennewitz, Sandra; Reuter, Ute; Prilla, Michael; Burr, … - In: Implementing international services : a tailorable …, (pp. 189-211). 2011
Persistent link: https://www.econbiz.de/10009356673
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The MARIS toolkit in a nutshell
Bennewitz, Sandra; Böhmann, Tilo; Burr, Wolfgang; … - In: Implementing international services : a tailorable …, (pp. 35-61). 2011
Persistent link: https://www.econbiz.de/10009356747
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Exporting services with modular service architectures : flexible methods for planning, validating, and implementing services for international markets
Böhmann, Tilo; Burr, Wolfgang; Herrmann, Thomas; … - In: Technologie und Dienstleistung : Innovationen in …, (pp. 329-339). 2008
Persistent link: https://www.econbiz.de/10003762843
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Implementing International Services : A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Böhmann, Tilo - 2012
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of...
Persistent link: https://www.econbiz.de/10014015533