Goldstein, Robin; Almenberg, Johan; Dreber, Anna; … - In: Journal of Wine Economics 3 (2008) 01, pp. 1-9
Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines...