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~person:"Herstatt, Cornelius"
~person:"Wiedmann, Klaus-Peter"
~subject:"Innovation management"
~subject:"Markenführung"
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Virtuelle Stimuli für Kundente...
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Innovation management
Markenführung
Produktentwicklung
97
Innovationsmanagement
77
New product development
67
Deutschland
54
Innovation
54
Germany
52
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
31
Konsumentenverhalten
31
Marketing
29
Produktinnovation
28
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24
Kundenintegration
24
Marketing management
17
Marketingmanagement
17
Theorie
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Zielgruppe
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Theory
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Unternehmen
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Elderly people
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Indien
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Ältere Menschen
14
Brand management
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Erfolgsfaktor
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India
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Electronic Commerce
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product development
12
Success factor
11
Verbraucherverhalten
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Markenpolitik
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Projektmanagement
10
Automotive industry
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Kfz-Industrie
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Marktforschung
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English
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German
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Herstatt, Cornelius
Wiedmann, Klaus-Peter
Burmann, Christoph
39
Esch, Franz-Rudolf
36
Brem, Alexander
35
Huber, Frank
24
Loureiro, Sandra Maria Correia
24
Baumgarth, Carsten
21
Gassmann, Oliver
19
Piller, Frank T.
18
Bruhn, Manfred
17
Di Benedetto, C. Anthony
17
Hollebeek, Linda D.
16
Rahman, Zillur
15
Reichwald, Ralf
15
Tiwari, Rajnish
15
Fetscherin, Marc
14
Hippel, Eric von
14
Khan, Imran
14
Lüthje, Christian
14
Schmidt, Holger J.
14
Veloutsou, Cleopatra
14
MacInnis, Deborah J.
13
Rather, Raouf Ahmad
13
Calantone, Roger J.
12
Cooper, Robert G.
12
Kernstock, Joachim
12
Kumar, Vikas
12
Trott, Paul
12
Zschiesche, Arnd
12
Ahlert, Dieter
11
Dell'Era, Claudio
11
Errichiello, Oliver Carlo
11
Fournier, Susan
11
Gázquez-Abad, Juan Carlos
11
Han, Heesup
11
Japutra, Arnold
11
Ko, Eunju
11
Langner, Tobias
11
Lips, Peter
11
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Springer Fachmedien Wiesbaden
2
Technische Universität Hamburg-Harburg
2
Gottfried Wilhelm Leibniz Universität Hannover
1
Springer Gabler <Firma>
1
Technische Universität Hamburg
1
Universität Hannover / Institut für Marketing & Management
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
19
Schriftenreihe Marketing, Management
10
Forschungs-/Entwicklungs-/Innovations-Management
4
Research
4
Schriftenreihe Marketing Management
3
IEEE transactions on engineering management : EM
2
International journal of innovation management
2
International journal of product development : IJPD
2
International journal of technology management : IJTM
2
Managing innovation driven companies : approaches in practice
2
The journal of brand management : an international journal
2
Creativity and innovation management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
1
Gabler Edition Wissenschaft / Forschungs-, Entwickungs-, Innovations-Management
1
Gabler Edition Wissenschaft / Forschungs-/Entwicklungs-/lnnovations-Management
1
Gabler Research / Forschungs-, Entwicklungs-, Innovationsmanagement
1
Gabler research
1
Ganzheitliches Marketing und Management
1
Hamburg University of Technology (TUHH), ManagementTUHH Research Paper Series
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of innovation and technology management
1
International journal of technology, policy and management : IJTPM
1
Journal of Indian business research
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Practice-based innovation : insights, applications and policy implication
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
SpringerLink / Bücher
1
Technology and Innovation Management Working Paper
1
Technology and Innovation Management, Hamburg University of Technology, Working Paper
1
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ECONIS (ZBW)
75
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71
Innovative Analogien in der Praxis der
Produktentwicklung
Kalogerakis, Katharina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003952236
Saved in:
72
Learning from users for radical innovation
Lettl, Christopher
;
Herstatt, Cornelius
;
Gemünden, …
-
2004
-
[Elektronische Ressource]
lead user concept with other crucial characteristics of innovative users. --
Produktinnovation
;
Produktentwicklung
…
Persistent link: https://www.econbiz.de/10009424489
Saved in:
73
Koordination von Innovationsprojekten
Lühring, Norbert
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515273
Saved in:
74
The process of user-innovation: a case study on user innovation in a consumer goods setting
Tietz, Robert
;
Morrison, Pamela D.
;
Lüthje, Christian
; …
-
2004
-
[Elektronische Ressource]
knowledge at very low tariffs and increase reputation as a customer-close organization. --
Produktinnovation
… ;
Produktentwicklung
; Benutzer / Beteiligung …
Persistent link: https://www.econbiz.de/10009424490
Saved in:
75
Der Wissenstransfer in User-Innovationsprozessen : empirische Studien in der Medizintechnik
Hüner, Alexandra Katharina
-
2013
Persistent link: https://www.econbiz.de/10010193917
Saved in:
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