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~person:"Herstatt, Cornelius"
~subject:"Innovation management"
~subject:"Key sector"
~subject:"Markenführung"
~type_genre:"Sammelwerk"
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Virtuelle Stimuli für Kundente...
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Produktentwicklung
mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
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