"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …

In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product …

, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if … innovation process is briefly summarized and findings applied to the "fuzzy front end". Due to high uncertainties with a wide …

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation … procedures to different industrial sectors and types of firms as well as the benefit achieved for innovation in practice … Innovation Management of the University of Bern. The scope was extended to the chemical industry and the electrical industry …

and sufficiently large technical base with first-hand knowledge of the ground situation of targeted customer groups … ("social capital"). -- Lead Markets ; Frugal Innovations ; India ; Globalization of Innovation ; Internationalization of R&D …

In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our …

knowledge and particularly patents. Currently one can observe that markets for technology have been sizable growing, transaction …

. Instead a service company's level of importance for radical innovation significantly determines both, choice of users …

front end of silver product development sketched. -- Demographic change ; aging ; older users ; silver market ; innovation …