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Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not - from the manufacturer's perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user learning...
Persistent link: https://www.econbiz.de/10009424486
In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to...
Persistent link: https://www.econbiz.de/10009424492
In this paper, we report the complete and unabridged results of an exploratory study of typical front-end activities in 28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation management in both countries. Based on these, we develop...
Persistent link: https://www.econbiz.de/10009424501
für radikale Innovationen erarbeitet werden können. -- Produktentwicklung ; Produktinnovation ; Marktforschung ; Lead User …
Persistent link: https://www.econbiz.de/10009424509
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the success of New Product Development: a direct...
Persistent link: https://www.econbiz.de/10009424524
Recent years have seen the emergence of low-cost innovations targeted at economically weaker sections of the society, seeking to align business with social welfare. In many instances, results on the ground have been, however, rather sobering as firms have generally (probably justifiably) worried...
Persistent link: https://www.econbiz.de/10009688991
frugaler Produktentwicklung anhand ausgewählter Fallstudien und können feststellen, dass gerade frugale Innovationen besonders …
Persistent link: https://www.econbiz.de/10010194555
High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging...
Persistent link: https://www.econbiz.de/10010195685