The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called need-assessment approaches...

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called need-assessment approaches...

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were devel-oped, in theory as well as in practice. These procedures entered literature as so called “need-assessment“...

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called "need-assessment" approaches...