"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …

In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product …

, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if … innovation process is briefly summarized and findings applied to the "fuzzy front end". Due to high uncertainties with a wide …

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation … procedures to different industrial sectors and types of firms as well as the benefit achieved for innovation in practice … Innovation Management of the University of Bern. The scope was extended to the chemical industry and the electrical industry …

("social capital"). -- Lead Markets ; Frugal Innovations ; India ; Globalization of Innovation ; Internationalization of R&D …

Access to "lead markets" is generally regarded as an important driver of the increasing globalization of innovation …, worldwide. -- Lead Markets ; India ; Globalization of Innovation ; Internationalization of R&D ; Frugal Innovations …

In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our …

necessary capability sets for different firm types, the sequence of necessary capability sets along the innovation process and … discuss different types of environmental gains realized through PSS. -- Innovation management ; product service system …