Praceus, Sarah; Herstatt, Cornelius - 2012
"Base of the Pyramid" (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution … but remains silent on how to identify and integrate BoP consumers into the innovation process. One obvious solution is to … innovation exists at the BoP at what levels of quality and 2) how firms can support the innovators to implement them into real …