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Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: Psychology & marketing 32 (2015) 8, pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
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Analyzing business-to-business relationships in an Arab context
Berger, Ron; Silbiger, Avi; Herstein, Ram; Barnes, … - In: Journal of world business : JWB 50 (2015) 3, pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
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Developing international business relationships in a Russian context
Berger, Ron; Herstein, Ram; Silbiger, Avi; Barnes, … - In: Management international review : mir ; journal of … 57 (2017) 3, pp. 441-471
Persistent link: https://www.econbiz.de/10011708288
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Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: International marketing review 34 (2017) 4, pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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Is guanxi universal in China? : some evidence of a paradoxical shift
Berger, Ron; Herstein, Ram; Silbiger, Avi; Barnes, … - In: Journal of business research : JBR 86 (2018), pp. 344-355
Persistent link: https://www.econbiz.de/10011855358
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Can guanxi be created in Sino-Western relationships? : an assessment of Western firms trading with China using the GRX scale
Berger, Ron; Herstein, Ram; Silbinger, Avi; Barnes, … - In: Industrial marketing management : the international … 47 (2015), pp. 166-174
Persistent link: https://www.econbiz.de/10011313547